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Success StoriesBeing Human
Being Human logo
Retail & E-Commerce

Being Human turns branded conversations into commerce with a cause across RCS and WhatsApp

FirstConnectt combined verified RCS Business Messaging with WhatsApp Business conversational commerce, giving Being Human a branded, shoppable channel that grows return on spend while lowering cost per conversion.

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About Being Human

Being Human Clothing is the apparel label of the Being Human Foundation, the initiative founded by Salman Khan. It pairs contemporary fashion with purpose: a share of every sale funds the Foundation's education and healthcare work, so each purchase is a way to give back.

Industry
Fashion & Apparel
Presence
Retail stores & online
Focus
Fashion with a cause
Priority
Engaging, efficient outreach
The Opportunity

Being Human wanted a richer, more measurable way to reach shoppers across stores and online, moving past plain-text campaigns toward branded, interactive journeys that convert without inflating communication spend.

  • Swap plain SMS blasts for verified, branded rich media
  • Turn product discovery into shoppable, conversational commerce
  • Grow return on spend while bringing down cost per conversion
The Solution

FirstConnectt launched verified RCS Business Messaging for high-impact, shoppable campaigns, backed by WhatsApp Business and Conversational AI for guided shopping and support. Interactive, branded journeys replaced one-way blasts, lifting engagement and ROI while keeping cost in check.

RCS Business Messaging
WhatsApp Business API
Conversational AI
Retail Engagement Journey

Rich conversations that drive ROI

Verified RCS campaigns spark discovery with branded, shoppable rich media, then WhatsApp Business and Conversational AI carry the customer from styling to checkout, delivery and effortless exchanges — one seamless journey that lifts return on spend while cutting cost per conversion.

Being Human
Being Human
Verified Business
New season, one cause 🖤 The latest Being Human Clothing collection is here.
Autumn Collection is live
Fresh tees, denim and outerwear — every purchase supports the Being Human Foundation.
Shop the collection
Verified RCS campaign
Rich, branded drops in the inbox
Being Human
Being Human
Verified Business
This season's hero piece — crafted for the cause 🖤
Being Human Blue Straight Fit Denim
Blue Straight Fit Denim
Mid-rise, straight fit — now 50% off. Every purchase supports the Being Human Foundation.
Shop the drop
Shop nowSee the lookbook
Real product rich media
Verified cards that feel like a storefront
Being Human
Being Human
Verified Business
Handpicked for you — tap to explore:
Olive Green Slim Fit ShirtNew
Olive Green Slim Fit Shirt
Long sleeve · Slim fit
₹2,599
Buy Now
Navy Blue Slim Fit ShirtNew
Navy Blue Slim Fit Shirt
Long sleeve · Slim fit
₹3,999
Buy Now
Blue Straight Fit DenimNew
Blue Straight Fit Denim
Mid rise · Straight fit
₹2,099.50₹4,199
50% off
Buy Now
Dark Blue Boot Cut Denim
Dark Blue Boot Cut Denim
Boot cut · Mid rise
₹3,299
Buy Now
Black Polo Neck Tee
Black Polo Neck Tee
Half sleeve · Solid
₹2,199
Buy Now
Mint Polo Neck Tee
Mint Polo Neck Tee
Half sleeve · Solid
₹2,199
Buy Now
Chat to shopView sizes
Shoppable rich cards
Browse the lookbook without leaving chat
Being Human
Being Human
Verified Business
Want styling help? Continue the conversation with our assistant on WhatsApp.
Continue on WhatsApp
Seamless channel handoff
RCS to WhatsApp in one tap
The Impact

Measurable outcomes, proven at scale

By trading one-way blasts for verified, interactive journeys, Being Human turned messaging into a shoppable, measurable channel, lifting engagement and return on spend while reducing cost per conversion.

Higher ROI
Return on messaging spend
Lower cost
Cost per conversion
Rich media
Verified, branded campaigns

Delivery performance

RCS rich-card engagementVerified sender
Chat-to-cart conversionWhatsApp AI
Return on messaging spendOptimised cost

Directional indicators illustrating channel performance within the deployment.

Key outcomes

  • Verified RCS rich media took the place of plain-text campaigns
  • Conversational commerce running on the WhatsApp Business platform
  • Stronger ROI from interactive, branded engagement
  • Lower cost per conversion, sustained at scale

Ready to write your own success story with FirstConnectt?

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